The Coaching Craft for leaders

Coaching & Leadership Capability

Coaching is a fundamental skill for leaders in all organisations. Great leadership isn’t just about managing tasks or hitting targets – it’s about empowering people. Research shows that the best leaders are also great coaches. When coaching is done well it has a huge impact on an organisation, both financially and for the development of their people. Imagine a leader who takes the time to really listen, asks powerful questions, and helps their team members discover their own solutions. The impact is profound – not just on financial results, but on the development and satisfaction of the people around them.

This programme explores the importance of coaching and introduces the key skills of a coach. Participants will leave confident to coach and will know how to embed further a coaching culture in the organisation.

Run by two Master Certified Coaches from Starbuck & Associates and Maxwell Enki, under the Coaching Craft brand, you will learn from the best!

Target audience

This course is perfect for leaders at all levels who want to enhance their ability to coach and develop others. Whether you’re a seasoned executive or just stepping into leadership, this programme will give you the tools to lead more effectively through coaching.

Speedway to success: course highlights

The foundations of coaching: Discover what coaching really is and how it can transform your leadership approach and your team’s potential.
The GROW model: Learn and apply the globally-recognised GROW model to structure meaningful coaching conversations that lead to action.
Powerful questioning: Master the art of asking questions that drive deeper thinking and uncover hidden insights.
Overcoming performance blocks: Identify and address the personal or organisational barriers that are holding your team back.
Building a coaching culture: Learn how to embed coaching as a way of leading, so it becomes a natural part of your organisation’s DNA.

The Coaching Craft ICF Associate Certified Coach Programme

Do you want to take your coaching skills even further – then this extension programme will take you to the International Coaching Federation’s Associate Certified Coach level. With more theory and lots of opportunities to practice and develop your coaching. You will be mentored and supported with your coaching development via The Coaching Craft and you will join the ever-growing Coaching Craft community of coaches to support you even further.

Following on from The Coaching Craft for Leaders, the ACC course includes:

What you need to be an Associated Certified Coach with the International Coaching Federation
Understanding the ICF standards, values and core competencies
Reflective practice for you and your coachee
Other coaching models
Tools and techniques to help you evoke awareness for the coachee
NLP for coaches
Understanding bias
Feedback on your coaching with guidance on improvements
Mentoring from a Master Certified Coach
Access to The Coaching Craft Alumni.

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Programme FAQs

What Leadership Development programmes do you offer?

We offer a variety of programmes, including:

Leader as Coach: Developing coaching capabilities in leaders

Resilience Leadership: Navigating uncertainty with confidence

Women in Leadership: Empowering women to excel in leadership roles

Are the Leadership Development programmes suitable for all industries?

Yes, our programmes are industry-agnostic and have been successfully implemented in various sectors, including healthcare, corporate, and public organisations.