Meet the team
ICF PCC

Ewen Murchison DSO MBE

Executive Coach and Leadership Partner

Starbuck and Associates Limited Ewen Murchison DSO MBE

Personal Recognitions and Awards:

Who Am I

I have lived a life of service and am keen to continue to do so. I am motivated to work with leaders and teams who want to act with clarity, courage and conviction especially in moments of truth.

The 30 years I spent in the Royal Marines – retiring as a Major General – taught me that leadership isn’t about command, it’s about purpose, alignment, and influence under pressure. I know what it takes to lead through adversity, make decisions in uncertainty and bring people with you when the stakes are high.
I now bring that experience into the world of business, government and international organisations, partnering with Boards and C-suite leaders to strengthen resilience, shape high performing cultures and support leaders who are navigating complexity, growth or change.

My Approach – A Bias For Action

I help leaders adapt and thrive. My coaching philosophy is grounded in a bias for action – a mindset that privileges doing over drifting. Leaders who act decisively seize the initiative. They take small purposeful steps along a critical path to generate momentum and growth – it’s a discipline that focuses on progress not problems. Learning is active and iterative. When positivity is paired with selfawareness, confidence grows – and confidence fuels action.
I use transformational coaching to help leaders grow, develop and reimagine their reality – combining authentic support with candid challenge to unlock potential. My approach blends empathy with accountability – a trusted partnership where reflection drives action. My clients are curious, committed and ambitious for themselves and their teams. They value feedback and expect meaningful results.
Together we turn insight into action and potential into performance.

Areas of Focus – What can I do for you?

  • Leadership Development: building clarity, confidence and composure in complex environments.
  • Team Coaching: strengthening identity, trust, belonging, collaboration and shared purpose across leadership teams.
  • Change and Transition: supporting leaders and organisations to navigate growth, transformation, succession, complex stakeholder environments and the fog of ambiguity.
  • Performance Under Pressure: developing personal resilience, agility and focus when it matters most.
  • Crisis Leadership: guiding leaders to stabilise teams, make clear decisions, and lead with conviction when situations are fast-moving or high stakes.
  • Strategic alignment: bridging big picture thinking with operational precision – strategy into action.

Qualifications

ICF PCC: International Coaching Federation Professional Certified Coach
ILM: Institute of Leadership and Management Level 7 Certificate in Executive Coaching
IOD: Institute of Directors Chartered Director and Fellow
CMI: Chartered Management Institute Chartered Manager and Level 8 Diploma in Strategic Direction and Leadership
Said Business School: Strategic Innovation Program Association of Project Managers Group Change Management Practitioner
Hogan: Hogan Assessment Certification
Cranfield University: International Security Studies (MA)
Loughborough University: Sports Science (BSc)

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Whether you’re looking to enhance your career, grow your business, or unlock your full potential, Starbuck & Associates is here to guide you every step of the way.

Starbuck and Associates Limited Coaching and leadership development
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