Meet the team

Lorna Reid

Executive Coach

Starbuck and Associates Limited Lorna Reid

Personal Recognitions and Awards:

I bring 20 years’ experience as an executive coach, leadership behaviours specialist and team coach. I add strategic and innovative insight to clients and have a deep understanding of the importance of building winning organisations, through empowered people.

Originally from a strategic brand-marketing background, working to director level, I also design and deliver a range of bespoke leadership programmes and webinars for clients, for in person and online sessions. 

I have been a tutor, supervisor and assessor on ILM (Institute of Leadership and Management) on coaching and mentoring qualifications, to master’s level, for over 15 years, with a dedication to developing and promoting best practice amongst the coaching community.

I support clients to achieve their goals in areas such as: leadership competencies, coaching/mentoring skills, emotional intelligence, resilience, confidence, impact, communications, engagement, career progression, succession planning, negotiation, feedback, building effective teams and business development.

Coaching and leadership experience

My experience includes Astra Zeneca worldwide, Water Authority Cayman Islands, The Post Office, Plaza Hotel Group, People’s Postcode Lottery, Scottish Prison Service, Standard Life and NHS. 

Key sectors

  • Pharmaceuticals
  • Finance     
  • Education
  • Public Sector – health, housing, police, prison
  • Tourism and hospitality
  • Charities
  • Property development
  • Creative industries.

Qualifications and training

Qualified in Communications and Marketing (Napier University), Counselling Skills with Counselling and Psychotherapy in Scotland (COSCA), Postgrad in Executive Coaching (University of Strathclyde) Certified Coach and Mentor with Corporate Coach International and Thomas PPA Practitioner. I am also an approved quality assessor with the Institute of Leadership and Management.

I recently became a certificated Mental Health First Aid Supervisor and trainer with the Centre for Supervision and Team Development.

“Lorna is an excellent listener, often pulling out key areas to discuss and asks the right questions that help me explore ideas. She also ensures that I don’t forget key areas of focus and holds me accountable to my goals. As a leader, I find the space and time to think invaluable and the time to talk confidentially and openly, essential.”
Clara Govier Managing Director, People’s Postcode Lottery

​Inspiration outside of coaching

I am a jazz singer and writer who performs widely, including the Edinburgh International Jazz and Blues Festival. I love to bring my creativity to work.

What clients say

  • I have been fortunate to have had the support of Lorna’s coaching services which have exceeded expectations.

    Head of Specialist Legal, Phoenix Group

  • Lorna is always positive and full of energy, actively listening to you and very skilled in every single step, of your journey. She has highly contributed to my personal growth, and you can feel she really cares about you and your development.

    Senior Leader, TWI, Europe

  • Lorna is an excellent listener, often pulling out key areas to discuss and ask the right questions that help me explore ideas. She also ensures that I don’t forget key areas of focus and holds me accountable to my goals. As a leader, I find the space and time to...

    Clara Govier

    Managing Director, People’s Postcode Lottery

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    Whether you’re looking to enhance your career, grow your business, or unlock your full potential, Starbuck & Associates is here to guide you every step of the way.

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