Career  background and strengths
With over 30 years of experience in building brands and driving growth across a diverse array of sectors, including automotive, plastics, packaging, retail, and healthcare, I am an accomplished executive leader specialising in organisational transformation. My expertise spans both established organisations and startups, enabling me to successfully lead major transformation projects while maintaining a focus on employee engagement and customer satisfaction.
I am known for my dynamic leadership style, characterised by energy and passion, which fosters organisational alignment. As a Non-Executive Director on four Boards, I have consistently delivered results through a people-centric approach, challenging conventional norms and leveraging performance through measurement, engagement, and feedback. I recognise that changing behaviour patterns and habits is essential for both organisational and personal transformation, paving the way for operational excellence and enhanced individual performance.
Coaching and leadership experienceÂ
In addition to my corporate experience, I draw on my background in sports to inform my coaching practice. As a seasoned rugby coach and performer in golf, I hold senior coaching credentials that enrich my approach. My coaching philosophy emphasises the importance of self-awareness, emotional intelligence, and effective decision-making skills—elements crucial for thriving in today’s fast-paced business environment. I collaborate with leaders to set clear, actionable goals, providing the accountability necessary for sustained progress.
Through tailored coaching sessions, I employ proven methodologies and practical strategies to address unique challenges, enhance team dynamics, and promote personal growth. Whether guiding clients through organisational change or improving their work-life balance, I am dedicated to empowering them to meet their goals with confidence and clarity.
Qualifications and training
- Bsc Polymer Science & EngineeringÂ
- Diploma in Business & FinanceÂ
- Prince 2Â advanced practitioner
- MSP advanced practitionerÂ
- Coaching IAPC&M
- Level 3 RFU coach
- Mind Factor Master Coach (Sports performance)
Inspiration outside workÂ
An ageing sports enthusiast, rugby, running, open water swimming & triathlons, before age and injuries took over. Now turned to golf where I manage to maintain a single-figure handicap, just about. Enjoy extensive International travel, time with family, grandkids and dog walking.

